DEVELOPMENT OF SNACK UMKM IN OVERCOMING CHALLENGES AND INCREASING ECONOMIC OPPORTUNITIES IN KEDUNG REJOSO VILLAGE
Keywords:
UMKM development, Challenges, Economic OpportunitiesAbstract
The development of snack UMKM in Kedung Rejoso Village has great potential to improve the village's economy, although it still faces several challenges. This article aims to analyze how the development of snack UMKM can help overcome existing obstacles and create economic opportunities in the village. This study uses a descriptive qualitative method with data collection techniques through observation, documentation, and interviews with UMKM owners. The research findings show that the development of snack UMKM in Kedung Rejoso Village has a positive impact on the local economy, but there are still significant challenges to overcome, such as limited capital, restricted marketing, and difficulties in obtaining quality raw materials. These challenges require support from various parties, including the government, financial institutions, and the private sector. For instance, funding or loans from financial institutions can address the capital issue. Meanwhile, expanding marketing through the use of technology and social media could be a strategic step. Furthermore, the sustainability of snack UMKM businesses also depends on the availability of quality raw materials, which requires cooperation with reliable suppliers. This support is crucial for the development of snack UMKM to make a significant contribution to the economy of Kedung Rejoso Village.
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