MANAGEMENT FOR LOCAL CULTURE DEVELOPMENT OF JARAN GOYANG WATERFALL IN KRUCIL VILLAGE PROBOLINGGO
Keywords:
strategic management, local cultureAbstract
The purpose of this study is to assess how the development of local culture—particularly Jaran Goyang Waterfall in Krucil Village, Probolinggo Regency—relates to the use of strategic management ideas. A quantitative descriptive approach is the research methodology employed, and 30 respondents' data was gathered using questionnaires and statistical analysis. According to the research findings, the development of local culture and the use of strategic management principles are significantly positively correlated (R = 0.75, p < 0.01). This study's implications include the significance of putting into practice efficient management techniques to preserve and advance regional culture and raise public awareness of the value of cultural preservation. By bolstering empirical evidence about the connection between strategic management and local cultural norms, this study adds to the body of literature.
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