SOCIAL ASSISTANCE INNOVATION THROUGH OPEN DONATION PLATFORM FOR ECONOMIC EMPOWERMENT OF UNDERPRIVILEGED CITIZENS

Abstract

Economic empowerment of underprivileged communities requires an innovative approach based on local potential and community collaboration. This study focuses on the development of an open donation platform as a form of social assistance that supports the economic empowerment of underprivileged residents through the Asset-Based Community Development (ABCD) approach. The ABCD approach emphasizes the identification and utilization of local assets, such as skills, social networks, and community resources, to create sustainable solutions. This open donation platform is designed to enable communities to contribute digitally through simple activities, such as watching advertisements or sharing content, thus facilitating access to assistance without relying entirely on direct financial donations. This community service activity is carried out by involving residents in the planning, implementation, and evaluation process of technology-based programs. The results show that the ABCD approach implemented through this platform has succeeded in increasing community participation, strengthening social solidarity, and having a positive impact on increasing the income of underprivileged residents. In addition, this platform is also a means of digital education for local communities to utilize technology productively. With the collaboration between donors, local communities, and digital technology, this program is able to create an inclusive and sustainable empowerment ecosystem. This research provides an important contribution in the development of a technology-based social innovation model that can be replicated in other regions to support community welfare.This innovation also aims to create transparency in the flow of funds, ensuring that the benefits of every contribution made by donors can be directly felt by the recipient. In addition, through this digital platform, the donation process can be carried out more easily, quickly and efficiently, thereby attracting more participation from the wider community. With assistance in managing funds and entrepreneurship training, people are not only given financial assistance, but also skills that can improve their ability to manage businesses, which in turn can create jobs and improve their standard of living in a sustainable manner. This program can also be an empowerment model that can be applied in various regions, creating a collaborative network that connects various elements of society, from donors, beneficiaries, to government and non-governmental organizations.