ANALYSIS OF THE PROCESS OF MAKING AND SELLING TRADITIONAL PALM SUGAR IN DARUNGAN VILLAGE

Abstract

This study aims to describe the process of making and marketing palm sugar in Dusun Darungan, Tlogosari Village, Tiris District, Probolinggo Regency. The research method used in this study is qualitative with a descriptive approach. The findings reveal that the process of making palm sugar in Dusun Darungan still uses traditional tools, which involve several stages: tapping the sugar palm, slicing, processing, molding, and packaging. The sap is collected twice a day, in the morning and afternoon, using traditional tools made of bamboo (bumbung). The sap is then boiled until it thickens and turns reddish-brown before being molded and packaged. The packaged sugar is then sold through a direct marketing system to collectors at a lower price than the market price. This study provides insights into the importance of local wisdom in maintaining the quality of palm sugar and the dynamics of marketing that involve mutual help principles between the community and collectors. The findings are expected to contribute to the development of more efficient and sustainable palm sugar production and marketing.