ENVIRONMENT-BASED CREATIVITY: INNOVATIVE USE OF COCONUT SHELL WASTE
Keywords:
Environment, Waste, Coconut ShellAbstract
Coconut shell waste is often considered valueless, despite its potential to be processed into innovative, eco-friendly, and economically valuable products. This study aims to identify the challenges and potential in creatively utilizing coconut shells to support economic and environmental sustainability. The research employs a descriptive qualitative method to explore in-depth the challenges faced by entrepreneurs in managing and marketing coconut shell products. Data were collected through in-depth interviews, observation of the processing stages, and document analysis. The findings reveal that although coconut shells can be transformed into high-value products such as various handicrafts, the lack of government support and low community participation are the main obstacles hindering optimal marketing. This has resulted in limited market access and low product competitiveness at both local and national levels. The study recommends enhancing collaboration between entrepreneurs, the government, and the community through digital marketing training programs, sustainable product promotion, and educational campaigns to raise awareness about the economic and environmental value of coconut shell waste. These strategies are expected to address marketing challenges and support optimal product development.
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