INTRODUCING KABUJUK CULTURE AS A CULTURAL ASSET AND UTILIZING THE DIGITALIZATION ERA FOR THE DEVELOPMENT OF NATURAL ASSET IN THE FORM OF WATERFALL IN TLOGOSARI VILLAGE

Abstract

This community service is carried out with the aim of providing understanding and additional insight to the people of Tlogosari village, Tiris sub-district regarding religious moderation. In Tlogosari village we see that there is a culture called Kabujuk where the aim of the Kabujuk culture itself is to pay respect to the bujuk or people who first lived in Tlogosari village, whose form of respect is through Islamic practices such as reading the holy verses of the Koran and tahlil. On the other hand, we find assets that have great potential in the tourism base, the importance of increasing tourism promotion in Tlogosari village through creative digital content to increase sales and income from the assets they manage. The priority problem encountered is a lack of understanding about how to promote using digital content and rarely promoting using online media, this has an impact on their income. The implementation method in this research is Community Based Research, namely explanations from resource persons to tourism managers. The method used in this activity is a meeting or face-to-face meeting between the resource person and the tourism manager of the Antrokan waterfall, where the resource person plays an important role in explaining various materials on how to improve tourism promotion through creativity. digital content so that its products can be introduced to the wider community. The product resulting from this community service is that traders have accounts on social media and use them as promotional tools by creating various creative digital content.