THE ROLE OF VIRAL GETAS IN IMPROVING THE LOCAL ECONOMY IN SAMBIRAMPAK KIDUL VILLAGE, KOTAANYAR DISTRICT, PROBOLINGGO REGENCY
Keywords:
Getas Viral, Local Economy, MSMEs, Village EmpowermentAbstract
This research aims to analyze the role of Getas Viral products in improving the local economy in Sambirampak Kidul Village, Kotaanyar District, Probolinggo Regency. Using a qualitative approach with a case study design, this research explores the perspectives of MSME actors through in-depth interviews, participant observation and documentation. The research results show that Getas Viral makes a significant contribution to local community income, creates new jobs, and increases the competitiveness of traditional products in regional and national markets. Government support in the form of capital assistance, technology training, and promotion via social media are key factors in the success of developing Getas Viral. In addition, the sustainable use of local resources such as sticky rice supports an economy based on local wisdom that is environmentally friendly. This research concludes that collaboration between government, community and business actors is needed to maximize the potential of traditional products in empowering the village economy.
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