SOCIALIZATION OF SEVERAL PRODUCT DEVELOPMENT ETAWA MILK VARIAN
Keywords:
Industry outreach, Etawa goat milk, processed products, industrial development, community welfare, Tambelang Krucil Village, and the traditions of the Muslim communityAbstract
The development of the etawa goat milk industry in Tambelang Krucil Village has great potential to improve the economic welfare of the community and encourage regional growth. With abundant natural resources and the potential for skilled human resources, this village has strong capital to develop the goat milk industry. This research aims to identify and develop appropriate socialization strategies and create value-added Etawa goat milk products to expand the market and increase people's income. This research uses a descriptive qualitative method with a case study approach. Data was obtained through in-depth interviews with various related parties, including farmers, milk managers, local government and community leaders. Apart from that, direct observations were made to understand the conditions of the Etawa goat farm and the existing milk processing industry. Data analysis was carried out qualitatively to find important themes related to the development of the Etawa goat milk industry. The research results show that although Tambelang village has great potential in developing the goat's milk industry, there are still challenges that need to be overcome, such as lack of capital, traditional technology, and competition with cow's milk products. Proper socialization and innovation in processed Etawa goat milk products are the main keys to increasing the competitiveness and welfare of farmers.
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