DIGITAL MARKETING ASSISTANCE FOR GONDOSULI KEREAN SUGAR PRODUCTS
Keywords:
Mentoring, Digital Marketing, Palm Sugar.Abstract
Gondosuli said that the production of this Community Service Program aims to help the community develop palm sugar processing skills and have a wider marketing reach. What is happening in community farming business groups and the marketing of palm sugar is still not being developed optimally, where the processing is carried out traditionally with limited equipment and the packaging does not vary, and the marketing still does not utilize online media. Based on these problems, assistance is needed for farming business groups in digital marketing of palm sugar products in Gondosuli Village through the formation and coaching of palm farmer groups regarding the manufacture of packaging products and development of palm sugar home products, website-based online sales design. simulation of website use and promotions. The results of this mentoring activity can stimulate community creativity in increasing palm sugar productivity and the use of digital marketing in the Gondosuli farming group's palm sugar products. This program provides community assistance in processing and digital marketing of palm sugar products through several stages. First, formation and development of sugar palm farmer groups. Second, product innovation training. Third development of a digital-based marketing system through creating an online sales website, training in using e-commerce platforms, and optimizing social media
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Marketing Dan Kepatuhan Pajak Bagi Umkm Kuliner Kota Bandung Di Era Digital
