MAKING RICE CRACKER PRODUCT LABELS AS AN EFFORT TO INCREASE THE SELLING VALUE OF PRODUCTS

Abstract

This community service activity aims to increase the selling value and competitiveness of rice cracker (kerupuk nasi or kerupuk petulo) MSME products located in Gading Wetan Village, Probolinggo Regency, through the creation of product labels. The partner MSME has been established since 1997 and still carries out the production process using traditional methods with a simple marketing system without product identity. The community service method employed is the Asset-Based Community Development (ABCD) approach, which emphasizes strengthening local assets and the active involvement of MSME actors as the main subjects of the program. Data collection techniques include observation, interviews, and documentation, supported by simple quantitative data in the form of comparisons of selling prices before and after the implementation of product labels. The results of the community service show that the creation and application of product labels provide positive changes in the perceptions of MSME actors regarding the importance of product identity and packaging. Product labels function as information media as well as business identity, which can increase consumer trust and product selling value. In addition, social changes were observed in the form of increased awareness, self-confidence, and readiness of MSME actors to develop their businesses in a more sustainable manner. Thus, this community service proves that strengthening simple aspects such as product labeling can have a real impact on the sustainability of household-scale MSMEs.