DIGITALIZATION AS A STRATEGY FOR OPTIMIZING THE BRANDING OF ORGANIC LIQUID FERTILIZER IN KLAMPOKAN VILLAGE
Keywords:
Digitalization, Optimization, Branding, Organic Liquid FertilizerAbstract
This community service activity focused on optimizing the branding of organic liquid fertilizer through the use of digitalization in Klampokan Village, Probolinggo Regency. The problems faced by partners included the lack of a consistent brand identity, simple packaging designs, and traditional marketing patterns that resulted in a relatively limited market reach for the product. The objective of this support activity is to help partners build and strengthen the brand identity of liquid organic fertilizer in a structured manner using
digital branding, improve product packaging design, and enhance partners ability to use digital media as a marketing tool to expand market reach and increase product competitiveness. The approach used in this activity is Asset Based Community Development (ABCD), which is implemented through the stages of inculturation, discovery, design, define, and reflection. The form of assistance includes designing the Bio Subur Fertilizer brand identity, creating a logo and packaging label design, developing digital promotional content, and utilizing social media as a marketing tool. The results of the activity show that the implementation of digital branding can strengthen product identity, improve visual quality, and expand the exposure of organic liquid fertilizer to a wider audience. In addition, this activity also contributes to increasing business owners' awareness and understanding of the importance of branding and digital marketing as part of a business development strategy. Thus, digital branding can be an effective and sustainable strategy in increasing the competitiveness of locally-based organic liquid fertilizer products in Klampokan Village.
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