BUSINESS IDENTITY REVITALIZATION: STRATEGIC GUIDANCE ON GOOGLE MAPS AND VISUAL COMMUNICATION DESIGN FOR RURAL ECONOMIC ACTORS
Keywords:
revitalization of business identity, Google Maps, visual communication design, rural economic actorsAbstract
The development of digital technology requires rural economic actors, especially micro and small businesses, to be able to adapt in order to survive and thrive amid increasingly competitive competition. However, many rural businesses still face limitations in utilizing digital technology, particularly in strengthening their business identity and online visibility. This community service activity aims to revitalize the business identity of rural economic actors through strategic assistance in utilizing Google Maps and strengthening visual communication design. The method used is the Asset Based Community Development (ABCD) approach, which focuses on Community Mapping, Individual Inventory Skill (Individual Asset Mapping), and Priority Scaling. The assistance was carried out through the identification of individual and community assets, the formulation of business development expectations, and the design and implementation of an assistance program focused on the creation and management of business locations on Google Maps and the strengthening of visual communication design in the form of logos, product names, and simple promotional media. Data collection techniques were carried out through observation and interviews, while data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results of the activity showed that this assistance was able to increase the visibility, accessibility, and credibility of village businesses, as well as strengthen business identity both digitally and physically. In addition, the assistance also encouraged an increase in digital literacy, confidence, and independence of business actors in managing their business identity in a sustainable manner. Thus, revitalizing business identity through Google Maps and visual communication design can be a model for strengthening village businesses that is adaptive, inclusive, and sustainable.
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