THE INFLUENCE OF LIFESTYLE, FINANCIAL LITERACY AND FINANCIAL ATTITUDE ON FINANCIAL BEHAVIOR

Abstract

This research is motivated by the progress of the globalization era which is changing peoples behavior in carrying out their daily activities. Such as the emergence of e-commerce which is able to provide very easy and efficient access to every individual in online-based transaction activities which causes an inevitable shift in lifestyle and consumer behavior. Changes in behaviour that are quite extreme, if not balanced with knowledge in the financial sector, can cause losses and regrets in the future. The aim of this research is to examine the influence of lifestyle, financial literacy, and financial attitudes on financial behavior simultaneously. This research uses a quantitative approach with an associative type of research. Data was collected through a questionnaire method. Collection used simple random sampling. The number of samples used in this research was 360 respondents. The respondents were female residents of Kedungwaru Village, Kedungwaru District, Tulungagung Regency. Data analysis uses multiple linear regression analysis. The results of this research show that 1) Simultaneously lifestyle, financial literacy, and financial attitudes have a positive and significant effect on financial behavior. 2) Lifestyle partially has a positive and significant effect on financial behavior. 3) Financial Literacy partially has a positive and significant effect on financial behavior. 4) Financial attitudes partially have a positive and significant effect on financial behavior among female residents of Kedungwaru Village, Kedungwaru District, Tulungagung Regency. The conclusion of this research is that simultaneously lifestyle, financial literacy, and financial attitudes have a positive and significant effect on financial behavior in the female population of Kedungwaru village, Kedungwaru subdistrict, Tulungagung district.