COFFEE ASSET DEVELOPMENT IN RABUNAN HAMLET OF BATUR VILLAGE
Keywords:
Coffee, MSMEs, Asset-Based Community Development (ABCD), community empowerment, coffee marketingAbstract
Coffee is an essential commodity in Indonesia's economy, contributing significantly to the country's foreign exchange earnings. Probolinggo Regency, particularly Batur Village in Gading District, holds great potential for the development of Arabica coffee. However, local farmers face various challenges, including limited access to technological information, capital, and marketing. Therefore, this study applies the Asset-Based Community Development (ABCD) method to empower the local community in developing coffee enterprises.
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