SUCCESSFUL GOAT BREEDING STRATEGIES FOR THE YOUNGER GENERATION: FROM SMALL CAPITAL TO BUSINESS SUSTAINABILITY IN SUMBERCENTENG VILLAGE

Abstract

This study aims to examine the successful strategies in goat farming among young entrepreneurs in Sumbercenteng Village by optimizing small initial capital to achieve business sustainability. The research employed a field survey and case study approach, involving 50 young goat farmers over a period of 12 months. Data were collected through questionnaires, in-depth interviews, and direct observations to obtain insights on capital management, the adoption of digital technology, innovations in barn and feed management, as well as the socio-economic impacts of the goat farming business. The findings indicate that the strategic reinvestment of profits and the efficient utilization of initial capital significantly drive business growth. The implementation of digital applications for livestock health monitoring, combined with marketing strategies via social media, enhances operational efficiency and market access. Additionally, innovations in feed processing and improvements in barn design have proven to boost productivity while reducing operational costs. Social impacts, such as increased family income and community empowerment, further support the sustainability of the business. Although challenges such as feed price fluctuations and limited access to additional capital persist, the synergy between technological innovation, efficient management, and community support is key to overcoming these barriers. The results of this study are expected to serve as a reference for the development of sustainable livestock businesses and the empowerment of rural economies.