ANALYSIS OF SOCIO-ECONOMIC STATUS ON LIFESTYLE THROUGH DIGITAL LITERACY

Abstract

In the era of digitalization with a very wide reach, it influences humans in doing everything including consumption, especially the student lifestyle or what is called lifestyle. With the very rapid development of technology, many content creators share daily content or what is usually called a day in my life and even market products packaged in one interesting video so that it has high appeal. This results in consumer behavior that results in buying because the product is cute or interesting rather than buying because it is necessary. This behavior can create a new lifestyle. When this happens to everyone, it will give rise to feelings of desire and the emergence of a sense of competition between people regarding this lifestyle without paying attention to socio-economic conditions. Consumptive behavior can be said to be actions carried out by excessive use of products. It is no longer only intended to satisfy a need, but as a means of fulfilling desires, transmuting activities seeking satisfaction, channeling favorite activities or hobbies. This research aims to analyze socio-economic status of lifestyle through technological developments with digital literacy. This research uses qualitative methods, by examining several students whether digital literacy influences lifestyle regardless of socio-economic status. The method in this article uses library research. Secondary data is data obtained through information sources or media including scholarly books and writing results that are relevant to writing. Analytical descriptive research method, collecting data indirectly by examining the object. The higher the level of socioeconomic status of parents among FEBI UIN SATU Tulungagung students, the higher the level of digital literacy.