INTRODUCING KABUJUK CULTURE AS A CULTURAL ASSET AND UTILIZING THE DIGITALIZATION ERA FOR THE DEVELOPMENT OF NATURAL ASSETS IN THE FORM OF TOURISM BRANDING IN JANGKANG VILLAGE.

Abstract

This community service is carried out with the aim of providing understanding and additional insight to the people of Terjang village, Tiris sub-district regarding religious moderation. In Terjang village we see that there is a culture called Kabujuk where the purpose of the Kabujuk culture itself is to respect the people who believe in it. First, they live in the village of Anjangg, where the form of respect is through Islamic practices such as reading verses from the Koran and tahlil. On the other hand, we find assets that have great potential in the tourism base, the importance of increasing tourism promotion in Anjangg village through creative digital content to increase sales and income from the assets they manage. The priority problem encountered is a lack of understanding about how to promote using digital content and rarely promoting using online media, this has an impact on their income. The implementation method in this research is Community Based Research, namely explanations from resource persons to tourism managers. The method used in this activity is a meeting or face-to-face meeting between the resource person and the tourism manager of the Curga Bidadari Ancient Waterfall, where the resource person plays an important role in explaining various materials on how to increase tourism promotion through creativity. digital content so that their products can be introduced to the wider community. The product resulting from this community service is that traders have accounts on social media and use them as promotional tools by creating various creative digital content.

Keywords: Religious Moderation1; Kabujuk1;Tourist3.