ONLINE PACKAGING AND MARKETING ASSISTANCE FOR TRADITIONAL HERBAL MEDICINE COMMUNITY PRODUCTS SUMBERWATU HAMLET

Authors

  • Barokatul Hasaniyah Univesitas Islam Zainul Hasan Genggong
  • Siti Ana Lika Universitas Islam Zainul Hasan Genggong
  • Ummi Mauliatul Ula Universitas Islam Zainul Hasan Genggong

Keywords:

Herbal Medicine, Traditional, Marketing

Abstract

Jamu is a traditional medicine made from natural cultural heritage that has been passed down from generation to generation for health. One of the home industries that currently still produces traditional herbal medicine is Jamu Mbak Intan, which has been established since the 1990s. Ibu Suhai's herbal medicine is still produced traditionally and the packaging is still simple. The purpose of this service activity is to help Mrs. Intan as a business owner in increasing production both in quality and quantity. The methods used in this mentoring activity are qualitative methods, surveys, education and discussion as well as mentoring in achieving these goals. The result of this activity is that Mrs. Suhai's herbal medicine can have an NIB and logoand social media accounts.

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Published

2024-06-29

Issue

Section

Articles